How to answer a listing inquiry from property facts only
A 4 part first reply you fill in with your own listing facts, plus a property fact table that keeps the reply on the home.
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A good first reply thanks the person, confirms which listing they mean, answers from your listing facts and offers 2 showing times. Keep every line about the property. Leave the person and the neighborhood out of it.
What each part does
| Part | What it does | What you fill in |
|---|---|---|
| 1. Thank them | Shows the inquiry reached a person | Their first name |
| 2. Confirm the listing | Avoids a mix up between homes | The address as it shows on the MLS |
| 3. Answer from facts | Gives them the detail they asked about | Facts from the listing sheet or MLS record |
| 4. Offer 2 times | Makes the next step easy to say yes to | 2 windows from your calendar |
Before a private showing, check your state and brokerage rules on a written buyer agreement.
Your reply
Hi , thanks for asking about .
On your question: .
I can show it or . Which works for you?
Example wording only Swap in your own facts and times. Keep the channel the person used to reach you. If they wrote in Spanish or another language, reply in their language, with the same facts.
If the status changed: when the home is pending or sold, say so in the first line and offer to send similar active listings.
Answer the question with the fact on record
| If the inquiry asks about | Answer with the fact on record |
|---|---|
| The space | Bedroom and bath count with square footage, from the listing sheet or MLS record. |
| The condition | Updates and their dates, as stated in the seller disclosure. |
| The outside | Lot size and parking as listed. |
| The location | The address and a map link. Leave out descriptions of the area or the people who live there. |
| Schools or safety | Name the school district on record and link the official district or public data source. Let the buyer read it and decide. Do not describe an area by who lives there. |
| Whether the home is right for them | List the features on record and let the buyer decide what fits. |
| Showings and offers | Showing instructions and any offer date the seller set. |
This table has not been reviewed by counsel or a brokerage, and it does not make any copy compliant. Federal Fair Housing law protects race, color, religion, sex, disability, familial status, and national origin. State and local law can add more classes. Your brokerage rules still apply. This guide is a writing aid and is not legal advice.
You will write this again for the next inquiry.
LUR sets up AI that matches each inquiry to the listing, pulls the facts you supplied and drafts the reply with 2 showing times from your calendar. The draft waits on your phone, and you send it yourself. Read every draft before you approve it. A draft is not a Fair Housing review, and LUR does not promise compliance. You and your brokerage decide what goes out. See what LUR sets up for realtors.
LUR guide. prmode.ai/guide-listing-inquiry-reply-sheet